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LTC Mandate Employer Pitch Kit -- How to Open the Conversation
Watch Time: 3 Mins Reading Time: 4 Mins Presented by Hollowtree Updated April 27, 2026
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Insurance Specialists
Ready to review these numbers for your organization?
If you have employer clients in Washington State, you already have a conversation starter that didn't exist two years ago. The WA Cares Fund payroll tax is live. Your clients' employees are already paying it -- unless someone has helped them put a qualifying plan in place.
That someone should be you.
Here's how the LTC mandate conversation works as a sales entry point.
CFOs and HR Directors are already aware of the WA Cares Fund. They've seen it on payroll reports. They may have fielded questions from employees. What they typically don't have is a broker who has walked in with a qualified solution and a clear implementation path.
When you open with mandate exposure -- here's what your Washington employees are paying, here's what New York and California are building, here's what it costs your employees every year without a qualifying plan -- you're not selling insurance. You're solving a compliance and compensation problem they already know they have. That's a different conversation than leading with product.
Hollowtree provides everything you need to have that conversation. State mandate timelines. Employer cost models specific to your client's workforce. Employee communication templates. Co-branded briefing materials. And for clients ready to move, we'll join the employer briefing with you -- you bring the relationship, we bring the technical depth.
The typical engagement from first briefing to implemented plan is six to ten weeks. The opportunity is in your current book. The clients who haven't acted on their mandate exposure are already looking for a solution.
Get the Hollowtree broker pitch kit and let's identify your highest-priority clients.
About the Presenter
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Hollowtree
Insurance Specialists