Hollowtree

Long-Term Care for Union Members

Protect the retirement security your members worked decades to build.

A portable, member-paid long-term care program designed for union locals. No trust funding required. Hollowtree handles education, enrollment, and member advocacy.

Member-paid by defaultDirect-to-carrier billingSOC 2 Type II platformCarriers rated A or better

How it works

How the program is structured

Member-paid, not trust-funded

Members pay premiums directly to the carrier in the standard structure. The local and the health & welfare trust are not expected to fund premiums by default.

Portable across contractors and locals

The policy is owned by the member, so coverage can continue through contractor changes, local transfers, and retirement, subject to policy terms.

Long-term care with optional life insurance

Program designs may include traditional long-term care or hybrid LTC plus life insurance options, depending on carrier, case design, and member fit.

Hollowtree handles education, enrollment, and member advocacy

Hollowtree supports member education, enrollment, care coaching, and claim navigation. Carrier adjudication and policy administration remain with the insurer.

1Leadership approves access
2Members enroll individually
3Members pay carrier directly
4Local receives reporting

The risk members face

Why long-term care belongs in the conversation

~70%

of Americans turning 65 will need long-term care

$100k+

annual cost of a private room in a nursing facility

Limited

Medicare coverage for custodial and long-term care

Long-term care need is common in retirement

Many Americans turning 65 are expected to need some form of long-term care during their lives. Standard health coverage and Medicare are generally not designed to fund ongoing custodial care.

Source: U.S. Dept. of Health & Human Services, ACL.gov

Physically demanding trades, earlier exits

Members in building trades, transportation, and manufacturing often retire earlier and live with cumulative physical wear, which can make care needs arrive sooner than for the general population.

Contractor mobility breaks employer-tied coverage

When members move between contractors, projects, or locals, employer-sponsored benefits typically do not follow them. A member-owned, portable policy is designed to.

Caregiving can reduce earnings in peak working years

Members caring for an aging parent or spouse may turn down foreman roles, refuse travel, or step back from overtime. Leadership often only learns about it after pension-earning years are affected.

Built for union locals

A program designed around how locals actually operate

Member-owned and portable

The policy belongs to the member. It is designed to travel across contractors, locals, and into retirement without requiring employer or trust involvement to maintain.

Traditional and hybrid design options

Depending on the carrier and group size, members may have access to standalone long-term care coverage, hybrid life/LTC policies, or both.

Simplified underwriting options

Some carriers offer simplified or shortened underwriting for eligible groups, which can broaden access for members who might not qualify through individual channels. Availability depends on carrier and group size.

Care coaching from day one

Hollowtree provides care coaching to enrolled members from the start of coverage, not just at the point of claim. This includes planning resources, family coordination support, and claim navigation when the time comes.

Operational simplicity

Designed to protect leadership and minimize workload

Direct member billing to the carrier

Members pay premiums directly to the carrier. No payroll deduction, no trust remittance, no reconciliation by local staff.

No routine administration for staff or stewards

Once access is approved, Hollowtree manages education sessions, enrollment logistics, and ongoing member support.

Can launch outside normal bargaining cycles

Because this is a voluntary, member-paid benefit, it does not need to wait for contract negotiations or trust board meetings to begin.

What the local does NOT administer

Set up payroll deduction
Manage premium remittance
Reconcile billing with the trust
Maintain member rosters or logins
Field benefits or claims questions
Add to steward or staff workload

What leadership IS approving

  • Access for members to review and enroll
  • A member-paid structure
  • Co-branded communications review
  • Reporting during rollout

What leadership is NOT approving

  • Trust funding
  • Payroll deduction administration
  • Claims adjudication
  • Day-to-day member support

Direct member billing

Members pay premiums directly to the carrier. No local staff time, no trust reconciliation, no payroll integration.

Implementation

From design to enrollment in four weeks

1

Design

Week 1

  • Carrier and case design selection
  • Co-branded materials drafted
  • Education session scheduled
2

Launch

Week 2

  • Member education session delivered
  • Enrollment portal opened
  • Leadership reporting dashboard live
3

Enrollment

Weeks 3-4

  • Individual enrollment support
  • Follow-up sessions as needed
  • Enrollment summary report to leadership

Trust and security

Trust, security, and member advocacy

SOC 2 Type II audited platform

Hollowtree operates on a SOC 2 Type II audited platform, with controls verified by an independent auditor.

Carriers rated A or better by AM Best

All carriers in the program hold an AM Best rating of A or higher, reflecting strong financial stability and claims-paying ability.

Member advocacy support, documented in writing

Member advocacy commitments are documented in writing, including care coaching, claim navigation, and family coordination support.

Case study

Midwest building trades local

A 1,200-member building trades local launched the program without trust funding or payroll deduction. Education sessions were scheduled around shift patterns. Within four weeks, the local moved from initial design to active enrollment with no additional staff workload.

Members eligible: 1,200

Time to launch: 4 weeks

Trust cost: $0

Staff hours required: 0

Your next step

Request a Leadership Impact Report

A confidential, no-obligation report built for your local. It includes projected participation, carrier options, premium ranges, and a full implementation plan.

Schedule a 15-Minute Call

What the report includes

  • Projected member eligibility and participation estimates
  • Carrier options and premium ranges based on group demographics
  • Cost comparison: member-paid vs. trust-funded structures
  • Implementation timeline and resource requirements
  • Sample co-branded member communications
  • Leadership reporting dashboard preview

FAQ

Common questions from union leadership

Does this cost the local or the trust anything?+

In the standard structure, no. Members pay premiums directly to the carrier. There is no cost to the local, the trust, or the health and welfare fund unless leadership chooses to explore a trust-funded model.

Do we need to set up payroll deduction?+

No. Members are billed directly by the carrier. There is no payroll deduction, no premium remittance, and no reconciliation required by the local or trust.

What does the local actually have to do?+

Approve member access, review co-branded communications, and receive reporting during rollout. Hollowtree handles education, enrollment, and ongoing member support.

Is this portable if a member changes contractors or locals?+

Yes. The policy is owned by the member, so it is designed to travel with them across contractors, locals, and into retirement, subject to policy terms.

What carriers are used?+

All carriers in the program hold an AM Best rating of A or higher. Specific carrier options depend on group size, demographics, and case design. Carrier details are included in the Leadership Impact Report.

Can members who are already retired enroll?+

In some program designs, yes. Eligibility for retired members depends on the carrier, underwriting requirements, and group structure. This is addressed during the design phase.

How long does it take to launch?+

Most programs move from design to active enrollment in four weeks or less. The timeline includes carrier selection, co-branded materials, education sessions, and enrollment support.

What happens if a member needs to file a claim?+

Hollowtree provides care coaching and claim navigation support to enrolled members. This includes help understanding policy terms, coordinating with the carrier, and connecting members with care planning resources.

Protect the retirement security your members worked decades to build.

Get a confidential Leadership Impact Report for your local. No obligation, no cost, no trust funding required.