For Brokers, Advisors & Producer Teams

Bring long-term care to your union clients. We handle the execution.

Hollowtree helps brokers bring portable, member-paid long-term care insurance to union and labor groups. You keep the relationship. We handle the execution.

  • Broker-led relationship, Hollowtree-supported execution
  • Union-specific enrollment and rollout support
  • Education, enrollment, servicing, and claims handled by specialists
  • Off-cycle implementation with no disruption to leadership
Book a Broker Strategy CallRequest the Broker Partner Overview

See how a union LTC case runs — a 5-step walkthrough of a broker-led case from intro to enrollment.

Most brokers lack LTC execution capability for union groups
Broker relationship stays with youHollowtree handles enrollment and servicingBuilt for union and labor environmentsOff-cycle execution supportedDeep LTC expertise

What this does for the broker

Bring LTC into union relationships without becoming the expert

Reduce execution burden on your team

Stay in the trusted-advisor seat

Give clients a more complete solution

How the broker partnership works

You keep the broker relationship. Hollowtree leads execution with broker visibility throughout.

The broker motion is intentionally light: an intro email, one follow-up, and a warm introduction. From there, Hollowtree leads specialized execution — pricing, proposals, education, enrollment, servicing, and claims — while you remain the trusted advisor and stay informed throughout.

Step 1

Broker introduces the opportunity

Send an intro email and make a warm introduction to union leadership or the trust contact. That's the operational ask, with broker visibility maintained throughout.

Step 2

Hollowtree helps position the case

We supply leadership-ready framing, union-specific positioning language, and proposal materials co-branded with you when appropriate — broker stays informed at each milestone.

Step 3

Hollowtree leads rollout and enrollment

We run communication cadence, education sessions, the enrollment environment, and direct member support, with reporting back to broker and client throughout launch.

Step 4

You retain the relationship

You stay primary advisor and stay informed via reporting. Hollowtree leads ongoing servicing, claims advocacy, and the member experience without pulling you into day-to-day execution.

Channel safety

You remain the primary advisor. Hollowtree does not independently market to your clients or cross-sell other products. All communication goes through you first.

Why union LTC is different

Union LTC opportunities are not standard worksite cases.

Union and labor environments come with governance sensitivity, trust dynamics, contractor mobility, and a member base that does not respond well to corporate voluntary-benefits motions. Cases that work here are built differently — and executed differently.

Generic worksite playbooks often stall in committee, create messy launches, or reflect poorly on the broker when the case is not structured for union realities.

Governance and trust sensitivity

Trustees and business managers need leadership-safe framing. Generic worksite pitches typically do not survive committee review.

Off-cycle execution

Enrollment cannot interfere with negotiations, elections, or trust administration. Timing and structure have to fit the local's rhythm.

Contractor and local mobility

Members move between contractors and locals. Coverage has to be member-owned and portable to actually serve the workforce.

Member skepticism and outreach

Communications need to feel union-aware, not corporate. Email, text, mail, microsite, and live sessions all play a role in real participation.

Why brokers partner with Hollowtree

A specialist execution partner for union LTC opportunities that need a more disciplined playbook.

You bring the relationship and the strategic context. We bring the LTC expertise, the union-aware execution model, and the operational bench to make the case land and keep performing after launch.

Easier to position to union leadership

We give you trustee-ready framing, off-cycle execution language, and proposal structure designed for union governance — not retrofitted from a corporate voluntary plan.

Removes education and enrollment burden

You don't need to become an LTC expert. We handle pricing, proposals, education sessions, enrollment workflow, and member-facing outreach end to end.

Protects the broker relationship

You remain the primary advisor. We do not independently market to your clients or cross-sell other products. All communication goes through you first.

Ongoing servicing and claims advocacy

After launch, we continue to support members through servicing, renewal coordination, and claims advocacy — so the case keeps performing without falling back on you.

What Hollowtree handles

  • LTC product expertise
  • Pricing and proposal preparation
  • Leadership-ready positioning materials
  • Communication and education campaigns
  • Enrollment microsite and workflow
  • Member support, servicing, and claims advocacy

What stays with the broker

  • The client relationship
  • Trusted advisor role
  • Strategic context and introductions
  • Visibility through reporting at every stage

How a broker-led case runs

From intro to enrollment, with Hollowtree on the operational side.

You don't have to invent the playbook. We've already built the workflow that moves a union LTC case from a warm intro through enrollment and into ongoing support — without putting operational load on you or the local.

  1. 01

    Opportunity review

    We review the union, contractor mix, and trust structure with you, then align on positioning and what leadership needs to see first — broker stays informed throughout.

  2. 02

    Leadership-ready positioning

    We prepare materials, pricing scenarios, and structure options that fit a trustee or executive board conversation — co-branded where appropriate, with broker visibility on every draft.

  3. 03

    Launch planning

    We lock down internal logistics, build the enrollment environment, design the communication cadence, and confirm payment rails before any member is contacted — without pulling the broker into day-to-day execution.

  4. 04

    Member education and enrollment

    Email, text, and mail outreach, live and recorded education, microsite enrollment, and direct phone and chat support — without involving union staff or the broker in operations.

  5. 05

    Ongoing support and reporting

    Servicing, renewal coordination, and claims advocacy continue after launch, with reporting back to broker and client so you stay informed without operational load.

Execution capability

The enrollment and TPA partner for Long-Term Care.

Hollowtree is built specifically for LTC enrollment and ongoing administration — not a generalist voluntary-benefits shop adding LTC as a side product.

  • Deep LTC expertise, not general voluntary benefits
  • Unified enrollment across all funding models
  • Administrative simplicity for union leadership
  • Portable coverage designed for contractor mobility
  • Full-service implementation and ongoing support

What we run on every case

Dedicated implementation team

Customized communication campaigns

Email, text, and direct mail outreach

Off-cycle execution with no disruption

Direct member support

Broker enablement

What brokers get from Hollowtree.

A practical partner toolkit for moving union LTC opportunities forward without taking on product expertise, education burden, or service overhead.

The Broker Launch Toolkit includes the Partner Overview Deck, a Broker Intro Kit (intro emails, follow-ups, and warm-intro language), a sample union case workflow, and leadership-facing materials you can forward.

Request the Broker Partner Overview

What's in the broker toolkit

  • Broker-friendly positioning language and intro scripts
  • Leadership-facing materials for union prospects
  • Co-brandable warm-intro and follow-up templates
  • Rollout, communication, and education planning
  • Enrollment microsite tailored to the local
  • Member education webinars and one-on-one support
  • Reporting during rollout and after go-live
  • Servicing and claims advocacy on every case
  • Optional union-facing program overview deliverable

Broker FAQ

The questions brokers usually ask first.

No. The broker guide is built around the principle that you're not selling benefits — you're introducing a specialist partner who leads execution. We provide the positioning, proposals, education, and enrollment. You stay strategic, not operational.

No. You remain the primary advisor. We do not independently market to your clients or cross-sell other products, and all communication goes through you first. Channel protection is a core operating principle, not a courtesy.

In the standard structure, very little. Leadership approves access, members enroll directly with the carrier, and Hollowtree leads education, enrollment support, and servicing. The local is not expected to administer payroll deduction, billing, or day-to-day member questions.

Bring Hollowtree into your next union LTC opportunity.

You keep the relationship. Hollowtree handles the LTC expertise, union-specific positioning, rollout, enrollment, and ongoing servicing — so you can move union opportunities forward without taking on the operational burden.

Book a Broker Strategy CallRequest the Broker Partner Overview

Or see a sample union case workflow before you reach out.